The Michel Fortin Blog

Scotty Stevens asked me an important question. So important that I've decided to reprint it here, with his permission: "How far would you travel to meet a potential client, if they had the deposit ready for your services? My girlfriend thinks the...

Yesterday, I had a tweet burp. (If you've been living under a rock in the past year, a "tweet" is a brief, text message on micro-blogging platform Twitter.) I call it a "tweet burp" because it's something like a brain fart. But I prefer "brain...

I rarely do this. But after my last blog post on the idea that Twitter is populated by drones and fakes, Tiffany Dow posted a spirited rebuttal to my blog post. A gauntlet has been thrown down. I felt compelled to respond. In fact, I...

One of the most venerable and common elements of good salesletters, following the headline, is the postscript or "P.S." at the end. The end of every great sales letter should be capped with a strong P.S. We are often told that the P.S. is the...

It's Thanksgiving in Canada, so it's time to give thanks. It's also my birthday. That's why I'm the one who's going to give you a gift (there's only one condition, so read on). I want to give thanks to all my loyal subscribers and readers. But...

Recently, a coaching client asked me about dealing with prospective clients over the phone. This copywriter understood the importance of communicating with prospects and answering their pre-sale questions. However, like me, he preferred to avoid...

My last post, where a disgruntled copywriter demanded "the truth" about creating wealth in copywriting, inspired copywriter Andrew Cavanagh to share the story of his beginnings on my forum: "Here's how I made my first 'money' in...

This small booklet contains ten core principles based on my "Power Positioning" concept -- a set of powerfully effective strategies that have made tons of profitable business for many entrepreneurs and professionals like you. These ideas are...

Before we begin, you must understand the concept that underlies this book. In today's society, I believe we have experienced two major shifts that have almost completely revolutionized the entire business landscape. The first and most...