The Michel Fortin Blog

The Pareto Principle says 20% of your customers produce 80% of your sales and profits. This has profound implications to the wealth and wellbeing of ANY business... Resources are finite. There is only so much time, money, and energy to invest....

After reading some of my articles on how to find copywriting clients, one of my students, Jeff, asked me an interesting question. He's an aspiring copywriter and wants to build his own freelance copywriting business. When he read that I wrote...

Need help with your sales copy or marketing strategy? About to launch a product or promotion, but unsure if it will work? Or simply wish you could pick my brains for an hour? (And want to pitch in for a great cause at the same time?) Well, for...

As with static websites, the success of a blog depends on attracting a steady stream of new and return traffic. The difference is, blog promotion tools are slightly different, a bit more diverse, and largely much more effective. Why? Because...

Here at the Big Seminar in Atlanta, the same question seems to pop up over and over again. I walk with a cane now, and people keep asking me, "Michel, What's wrong? Are you OK? What happened?" I don't blame them. My wife told me I was turning as...

When a sales page is not performing or if it's not performing up to your expectations, the worst thing you can do is... nothing. By taking action and making changes, you can strengthen your copy quickly and improve your sales conversions. In most...

My last post, where a disgruntled copywriter demanded "the truth" about creating wealth in copywriting, inspired copywriter Andrew Cavanagh to share the story of his beginnings on my forum: "Here's how I made my first 'money' in...

The other day I was asked, "How do I motivate a potential joint venture partner to bite? When you have a great idea and you've located the perfect partner, how do you motivate them to do business with you?" In my last post, I talked about the...

Freelance copywriters are an interesting bunch. They practice the art of salesmanship in print, yet have difficulty selling themselves. They struggle when it comes to self-promotion. So instead of being well-fed and content, they often go hungry....