The Michel Fortin Blog

Have you ever wondered why people buy dozens of info-products... and yet never seem to get around to consuming them, much less using them? I have. And for a long time I just blamed it on people being lazy. In my own case, I blamed it on being...

Need help with your sales copy or marketing strategy? About to launch a product or promotion, but unsure if it will work? Or simply wish you could pick my brains for an hour? (And want to pitch in for a great cause at the same time?) Well, for...

After the last, big, "mega-product launch," and a barrage of me-too marketing emails from the usual suspects, I've decided enough is enough. And it's about time. I've done something I should have done a long time ago. And I feel...

"Do not measure your life by your goals but what you are actually doing to achieve them." -- Peter Drucker "The ultimate goal of life is death -- the experience of life is where the value is, not the results we achieve." -- Anonymous When...

After 12 long years of working seven days a week, I've made a decision. I'm taking tomorrow off. Sounds strange? Well, I've had vacations. Many of them. And I've taken half-days off, here and there. Sometimes, I've even taken whole days off. But...

Some people have asked what Web 2.0 tools do I use. Now, that question is two-sided. One is, what tools do I use with my copy? And the answer is, "not many." I do use a few, and I'm testing a lot more, too. Other than video and graphics, such as...