The Michel Fortin Blog

After reading some of my articles on how to find copywriting clients, one of my students, Jeff, asked me an interesting question. He's an aspiring copywriter and wants to build his own freelance copywriting business. When he read that I wrote...

"If you like to gamble, I tell you I'm your man. You win some, you lose some, it's all the same to me." -- Motorhead's "Ace of Spades" I'm getting fed up. It seems to me that product launches of late have less to do with substance and...

One of the most venerable and common elements of good salesletters, following the headline, is the postscript or "P.S." at the end. The end of every great sales letter should be capped with a strong P.S. We are often told that the P.S. is the...

"There are many who are living far below their possibilities because they are continually handing over their individualities to others. Do you want to be a power in the world? Then be yourself. Be true to the highest within your soul and allow...

This small booklet contains ten core principles based on my "Power Positioning" concept -- a set of powerfully effective strategies that have made tons of profitable business for many entrepreneurs and professionals like you. These ideas are...

What I have said in the last chapter applies as well to the professional person and the wage-earner as to the person who is engaged in selling or any other form of business. No matter whether you are a physician, a teacher, or a clergyman, if you...

You must use your thought as directed in previous chapters and begin to do what you can do where you are, and you must do all that you can do where you are. You can advance only by being larger than your present place, and no one is larger than...

You cannot retain a true and clear vision of wealth if you are constantly turning your attention to opposing pictures, whether they be external or imaginary. Do not tell of your past troubles of a financial nature, if you have had them. Do not...

To set about getting rich in a scientific way, you do not try to apply your will power to anything outside of yourself. You have no right to do so, anyway. It is wrong to apply your will to other men and women in order to get them to do what you...