The Michel Fortin Blog

A recent blog post has stirred quite a lot of controversy. It specifically made some stark accusations about a certain number of marketers who appear to be colluding. Some call it unethical. Others call it smart business. And a few go as far as...

I rarely do this. But after my last blog post on the idea that Twitter is populated by drones and fakes, Tiffany Dow posted a spirited rebuttal to my blog post. A gauntlet has been thrown down. I felt compelled to respond. In fact, I...

My wife and I are shopping for a new home. We're quite excited as one house has caught our eye, and we're making an offer on it as I type this. With the excitement comes a bit of trepidation, however, since we know we'll have to start packing,...

Takeaway selling, for the uninitiated, is a way to limit the supply of a product or service in some way to increase scarcity of an offer. Because it's a proven fact that scarcity sells. It's that ageless law of supply and demand. The less the...