The Michel Fortin Blog

I used to teach marketing and selling part-time at a local college. One day, one of my students made me realize something important. During my lecture, he offered an example to illustrate his understanding of a concept I was teaching. While it...

One of the most venerable and common elements of good salesletters, following the headline, is the postscript or "P.S." at the end. The end of every great sales letter should be capped with a strong P.S. We are often told that the P.S. is the...

Video is said to be Web 2.0’s killer app. But is it video itself? Not really. It’s interactivity. Video engages all the senses. Ample split-tests show that the more you engage the user’s senses, the greater the response. When I used to...