The Michel Fortin Blog

After participating in a recent product launch (something I very rarely do), our Platinum Group was discussing the issue and I wanted to share those insights with you. Considering the recent hysteria behind the massive Apple iPad launch, it got...

I was recently interviewed by a print magazine about how I started my business. In it, I offered several tips and ideas on how to carve a niche in the marketplace that I personally applied. I realized some of these tips were particularly...

I wrote this article way back in 1998. It seems to have made a resurgence, especially with today's economy. So I said to myself, "Why not republish it?" So here it is. Enjoy! If there is something about which I'm pretty adamant, it's the idea of...

Scotty Stevens asked me an important question. So important that I've decided to reprint it here, with his permission: "How far would you travel to meet a potential client, if they had the deposit ready for your services? My girlfriend thinks the...

The 10 Commandments of Power Positioning: Magical Marketing Strategies for Creating an Endless Stream of New, Repeat, and Referral Business is Michel Fortin's ebook that brings together the art of positioning with the science of direct...

Recently, a coaching client asked me about dealing with prospective clients over the phone. This copywriter understood the importance of communicating with prospects and answering their pre-sale questions. However, like me, he preferred to avoid...

The other day I was asked a question I hear all too often: "How do I distinguish myself from other copywriters?" To find the answer, look to one of the most effective and frequently used copywriting and marketing tools. It's your "Unique Selling...

Many copywriters, both new and experienced, struggle with how much to charge their clients. In fact, it is a problem that many in the service industry face. The dilemma? Charge too little and you risk losing credibility in the eyes of your...

"Success in marketing is simple ... Find the right message, use the right media, and deliver it to the right market." -- Creator of "Magnetic Marketing," Dan Kennedy, who'se my mentor and the inspiration behind this...