The Michel Fortin Blog

I remember 10 years ago. In the wake of rumored proposals to regulate the web, in 1999 the CRTC, comparable to America's FCC, officially declared that the Internet is not a broadcast medium. Now, that ruling was significant for many...

A few weeks ago, we wanted to update our family photos since all our kids have grown up, and we wanted something more recent. So we had a complete family photography session done by a local executive photographer, Luc St-Amour. "Isn't our...

I couldn't talk about this when I first learned about it, but now that it's public I wanted to pass the info along. You may or may not know Julie Perry. She's a very dear friend of mine, a well-known Internet marketer, and an entrepreneur. We...

The most common mistake newcomers to business make is to think that by expanding their portfolio they will secure more business. Conversely, they think that by narrowing their market they will also narrow their chances of getting more business. In...

Some of the tests results I love to follow are those from The Poynter Institute. Their eyetracking studies are some of the largest ever conducted in this space. While their tests are primarily done for, and funded by, major newspapers, their...

Some people have asked what Web 2.0 tools do I use. Now, that question is two-sided. One is, what tools do I use with my copy? And the answer is, "not many." I do use a few, and I'm testing a lot more, too. Other than video and graphics, such as...

Some people have asked me to give a few tips and tricks they can start using right away to apply some of the strategies I wrote about in my "Death of the Salesletter" report, without resorting to audio or video, or fancy scripts. Aside from the...