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Tag: personality

Does Your Copy Have Personality?

Post author By Michel Fortin
Post date July 14, 2009

Some people don’t mind hard-hitting copy, while others prefer newsy copy. Some people prefer long copy to get as much information as possible, others prefer short, brief, to-the-point copy. Some like drama, stories, and testimonials; others data, statistics, and facts. Does it all matter? Absolutely. What makes one style of copy more favorable than another? […]

Copywriting

Copywriting Tips From Joe Valente

Post author By Michel Fortin
Post date October 23, 2005

Freud on the Rebound So I’m clearing out some space on my shelves to make a little room for hiding presents (or as my wife, Heather, likes to call it, “Thinning out the collection of crap”) when my mind starts to wander. Now, this is not an unusual thing, because I’m a sentimentalist (a.k.a. “packrat”). […]

Tags blog, copywriter, copywriting, cro, ego, freud, market, marketing, metaphor, personality, psychology, speaker, ux

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