The Michel Fortin Blog

Some people don't mind hard-hitting copy, while others prefer newsy copy. Some people prefer long copy to get as much information as possible, others prefer short, brief, to-the-point copy. Some like drama, stories, and testimonials; others data,...

The Science Of Getting Rich by Wallace D. Wattles is a timeless classic written many years ago. Over a century ago, in fact. But it's a practical, step-by-step guide whose thought-provoking principles and strategies, though they were written...

People have different buyer personality styles. In fact, according to behavioral science, there are four: drivers, analyticals, amiables and expressives. Sometimes, they are labeled differently, but they are nevertheless the same. For example,...

This is another article written by one of my associate copywriters, Joe Valente, as an introduction to one of mine -- which I linked on this blog entry further down. But Joe's article is so good, I decided to reprint it here. Essentially, it's...