As an online marketer, it's important that you should take every opportunity to eliminate barriers and challenges to the delivery of your message to your target audience. While RSS feeds, blogs, and social media are all the rage right now,...
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By Michel Fortin in Opinions
Not-So-Shocking Responses to Shocking Report
When my wife released her controversial report, Internet Marketing Sins, we received mixed reactions. As expected, of course. Some people thought it was about time someone spoke out on these underhanded tactics and stupid marketing tricks. Others...
By Michel Fortin in Books
Genesis
“If you only have time for one clue this year, this is the one to get: We are not seats or eyeballs or end-users or consumers. We are human beings — and our reach exceeds your grasp. Deal with it.” — From “The Cluetrain Manifesto,”...
















By Michel Fortin in Articles
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