The Michel Fortin Blog

Today, a client has requested, out of the blue, a refund for copywriting work performed last year. Yes, last year! Can you believe it? Over seven months have passed and this one client is asking for his money back. His excuse? "I need the...

I often get requests from people asking me what plugins do I use on this blog. Or, what are my favorite plugins. Sometimes, I post about them. But these lists usually become stale fast, because I test new plugins and change them all the time. So...

You've probably heard the quote from Calvin Coolidge: "Nothing in this world can take the place of persistence." Well, today, I learned about someone I already know and admire, who certainly embodies this trait. Her name is Ladan Lashkari. She is...

Some people have asked what Web 2.0 tools do I use. Now, that question is two-sided. One is, what tools do I use with my copy? And the answer is, "not many." I do use a few, and I'm testing a lot more, too. Other than video and graphics, such as...

Nowadays, it’s no longer a choice between the A and B piles. It’s no longer a choice between hundreds of stations or channels. It’s a choice between millions if not billions of options called “websites.” But there’s something...