The Michel Fortin Blog

A disgruntled, aspiring copywriter wrote me demanding clarifications. He believes most copywriters lie and exaggerate their claims of wealth. Let's call him "Chuck." I understand where Chuck is coming from. Because I've been where he is. So I...

In a recent critique for a coaching client, the issue of "gap analysis" arose. Gap Analysis is something I learned in sales, and it was heavily taught by sales trainers like Brian Tracy, such as in his course "The Psychology of Selling." Gap...

If you have been living under a rock in the past few weeks, then you might have missed one of the biggest kerfuffles in Internet history. Or so it seems. No, I'm not talking about the contested elections in Iran. I'm talking about the recent...

Scotty Stevens asked me an important question. So important that I've decided to reprint it here, with his permission: "How far would you travel to meet a potential client, if they had the deposit ready for your services? My girlfriend thinks the...

A lot of people ask me what's my blogging strategy. They want to know, for instance, how I post articles, build a list, and drive traffic to my blog. More important, they want to know how I make money with it. Those are good questions. The short...

I rarely do this. But after my last blog post on the idea that Twitter is populated by drones and fakes, Tiffany Dow posted a spirited rebuttal to my blog post. A gauntlet has been thrown down. I felt compelled to respond. In fact, I...

It's Thanksgiving in Canada, so it's time to give thanks. It's also my birthday. That's why I'm the one who's going to give you a gift (there's only one condition, so read on). I want to give thanks to all my loyal subscribers and readers. But...

Seems I'm ranting a lot these days, and a little more opinionated than the norm. Perhaps it's my broken back, which is killing me, that's making me more sensitive or irritable. I don't know. But something someone recently said in my copywriters...

Rant warning: what follows may offend some people. But I wanted to throw in my three cents on the topic of "forced continuity," which seems to be the subject of a lot of debate these days. Several well-known marketers have made offers of late...