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Tag: money

Apply The Law of Contrast to Build Desire

Post author By Michel Fortin
Post date August 21, 2009

In a recent critique for a coaching client, the issue of “gap analysis” arose. Gap Analysis is something I learned in sales, and it was heavily taught by sales trainers like Brian Tracy, such as in his course “The Psychology of Selling.” Gap Analysis is an immensely powerful selling technique. It’s also an important feature […]

Tags analysis, apathetic, benefit, brian tracy, bridge, copy, copywriter, copywriting, dan kennedy, discomfort, doctor, emotion, gap, money, prospect, psychology, relationship, response, sales, selling, success

Marketing

Are All Business People Dishonest?

Post author By Michel Fortin
Post date May 2, 2008

Seems I’m ranting a lot these days, and a little more opinionated than the norm. Perhaps it’s my back problem, which is killing me, that’s making me more sensitive or irritable. I don’t know. But something someone recently said in my copywriters forum irritated me. And it’s not what this person said specifically, but the […]

Tags accountant, author, benefit, blog, choice, continuity, copywriter, copywriting, customer, decision, dentist, ego, feedback, forum, human, larry winget, marcia yudkin, marketer, marketing, mindset, money, philosophy, pricing, profit, refund, relationship, selling, seth godin, speaker, speaking, success, thinking

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