The Michel Fortin Blog

After typing furiously for the last three days, my wife has finally put together the first part of a three-part manifesto, in which she finally exposes some of the grievous sins committed by many marketers on the Internet. It has shocked a great...

Preamble: In response to some excellent rebuttals as well as countless comments I've received on my previous post, "The Real Sinister Side of Forced Continuity," I believe some people are missing the point of my argument, and I want to clarify a few...

"The trouble with so many of us is that we underestimate the power of simplicity. We have a tendency it seems to over complicate our lives and forget what's important and what's not. We tend to mistake movement for achievement. We tend to focus on...

Throughout my research, I'm always surprised when I stumble onto websites that are professionally designed and seem to offer great products and services, but lack or fail in certain important elements. Elements that, with just a few short...

Have you ever made a buying decision only to have that gut instinct called "buyer's remorse" creep up on you immediately after you've left the store? Or, worse yet, have you ever felt the need to rationalize a purchasing decision to save yourself...

You must get rid of the last vestige of the old idea that there is a deity whose will it is that you should be poor or whose purposes may be served by keeping you in poverty. The intelligent substance which is all, and in all, and which lives in...

The severest test of an advertising man is in selling goods by mail. But that is a school from which he must graduate before he can hope for success. There cost and result are immediately apparent. False theories melt away like snowflakes in the...

To properly understand advertising or to learn even its rudiments one must start with the right conception. Advertising is salesmanship. Its principles are the principles of salesmanship. Successes and failures in both lines are due to like causes....