If you've spent much time at all here, you'll know Michel's a fanatical tester. But he's not alone in his passion for quantifiable results. For instance our friend Alex Mandossian preaches to anyone with ears to hear that, "Nothing is true or...
Tag Archives: medicine
Secrets of a 10% Conversion Rate
Paul Hancox combines direct sales strategies and online copywriting techniques to produce conversion rates as high as 10% -- and even more! Grab his eye-opening 127-page report, which shows you how. Click for more »
By Michel Fortin in Books
The Advancing Personality
What I have said in the last chapter applies as well to the professional person and the wage-earner as to the person who is engaged in selling or any other form of business. No matter whether you are a physician, a teacher, or a clergyman, if you...
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About Michel Fortin
A copywriter, marketer, and consultant, Michel Fortin is co-founder of The Licorice Group with his wife Sylvie Fortin. He's also an author, speaker, and Internet marketing strategist. Read more →Subscribe and Follow
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The Death of The Salesletter is Michel Fortin's controversial look at Web 2.0 and how it's affecting sales copy on the web. Read it, save it, and feel free to pass it around. Download »
Michel's wife, Sylvie Fortin, released her controversial exposé on stupid mistakes marketers make. Warning! Unabashed and blunt, Internet Marketing Sins contains strong language. Download »
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- Two Michel Fortin and Gary Halbert Interviews
- Michel Fortin and John Carlton Interview
- Scientific Advertising by Claude Hopkins
- The Science of Getting Rich by Wallace Wattles
- 10 Power Positioning Tips by Michel Fortin
- Death of The Salesletter by Michel Fortin
- Drop Your Goals by Michel Fortin
- "In Search of Heroes" Michel Fortin Interview
By Andy Castimanes in Contributions
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