I test constantly in an effort to boost my response rates. So it's no wonder why some people have asked me about multivariate testing. Specifically, they want to know what is it, how does it work, and what's "Taguchi." First of all, Taguchi is...
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About Michel Fortin
A copywriter, marketer, and consultant, Michel Fortin is co-founder of The Licorice Group with his wife Sylvie Fortin. He's also an author, speaker, and Internet marketing strategist. Read more →Subscribe and Follow
- Risk-Reversal’s Role Reversal
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The Death of The Salesletter is Michel Fortin's controversial look at Web 2.0 and how it's affecting sales copy on the web. Read it, save it, and feel free to pass it around. Download »
Michel's wife, Sylvie Fortin, released her controversial exposé on stupid mistakes marketers make. Warning! Unabashed and blunt, Internet Marketing Sins contains strong language. Download »
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- Two Michel Fortin and Gary Halbert Interviews
- Michel Fortin and John Carlton Interview
- Scientific Advertising by Claude Hopkins
- The Science of Getting Rich by Wallace Wattles
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- Death of The Salesletter by Michel Fortin
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- "In Search of Heroes" Michel Fortin Interview
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