The Michel Fortin Blog

The greater portion of my career has been in copywriting, selling, and direct marketing. And one of the common denominators I've found in any successful piece of copy is the power of risk reversal. That is, taking more of a risk from the sale...

A member in my coaching program asked a question about the legality of using an alias or pseudonym in copy. In other words, a pen name. That is, is it legal to write the copy in the voice of a fictitious character, or telling the story of a...

There are several ways we could potentially work together. Copywriting and Critique Consulting Most people know me as a copywriter, and for being instrumental in helping launch some of the most profitable marketing campaigns on the Internet. I...

Many people have asked me for this, and now I'm seriously thinking about doing it. (Yes, I hear you, Mike Sigers.) I'm thinking of offering a WordPress training course. No, not a basics course and not something too advanced. And not any old...

The Pareto Principle says 20% of your customers produce 80% of your sales and profits. This has profound implications to the wealth and wellbeing of ANY business... Resources are finite. There is only so much time, money, and energy to invest....

The world is changing today so fast it's really hard to keep up. Just a few years ago pretty much everybody worked for someone else. For most, it was the smart thing to do. Safe, secure, benefits -- the whole bit. How things change. Today,...

Despite all of the buzz and excitement swirling around social media marketing -- much of it driven by hype I might add -- email remains the killer app for online marketers who demand an immediate and measurable return from their marketing...

What's the single, most important element in copywriting? Let me say it another way. You've done your research. You found a starving market. Your product fills a need. And your sales copy shines with benefits. If everything is so perfect, then...

One of the things I do is spend about 30 minutes a day reading my RSS feed reader -- which is Google Reader. And I have it set so that, when I share a feed I like, FriendFeed picks it up and reshares it on Twitter, Facebook, LinkedIn, and many...