Tag Archives: marketing

By Michel Fortin in Articles

0 Comments

Risk-Reversal’s Role Reversal

Guarantee that you will deliver on your promise

The greater portion of my career has been in copywriting, selling, and direct marketing. And one of the common denominators I've found in any successful piece of copy is the power of risk reversal. That is, taking more of a risk from the sale...

Continue reading...
How To Tap The Hidden Gold In Your List

How To Tap The Hidden Gold In Your List

New! The gold is not in your list, it's in the relationships with your list. Streaming video lessons show you how to unearth the hidden gold with proven strategies to build, nurture, and monetize your list -- the right way! Click for more »

By Michel Fortin in Articles

17 Comments

When And How To Use An Alias In Business

Pseudonyms, pen names, and aliases in business

A member in my coaching program asked a question about the legality of using an alias or pseudonym in copy. In other words, a pen name. That is, is it legal to write the copy in the voice of a fictitious character, or telling the story of a...

Continue reading...

By Michel Fortin in

0 Comments

Services

There are several ways we could potentially work together. Copywriting and Critique Consulting Most people know me as a copywriter, and for being instrumental in helping launch some of the most profitable marketing campaigns on the Internet. I...

Continue reading...

By Michel Fortin in News

37 Comments

Want to Maximize Your WordPress Website Fortin-Style?

Many people have asked me for this, and now I'm seriously thinking about doing it. (Yes, I hear you, Mike Sigers.) I'm thinking of offering a WordPress training course. No, not a basics course and not something too advanced. And not any old...

Continue reading...

By Daniel Levis in Articles

2 Comments

Customer Relationship Management for IM Dummies

The Pareto Principle says 20% of your customers produce 80% of your sales and profits. This has profound implications to the wealth and wellbeing of ANY business... Resources are finite. There is only so much time, money, and energy to invest....

Continue reading...

By Daniel Levis in Articles

3 Comments

Web Wolves, Whores, Vagabonds, and Fools

The world is changing today so fast it's really hard to keep up. Just a few years ago pretty much everybody worked for someone else. For most, it was the smart thing to do. Safe, secure, benefits -- the whole bit. How things change. Today,...

Continue reading...

By Daniel Levis in Articles

7 Comments

Why Email Marketing Doesn’t Work…

Despite all of the buzz and excitement swirling around social media marketing -- much of it driven by hype I might add -- email remains the killer app for online marketers who demand an immediate and measurable return from their marketing...

Continue reading...

By Michel Fortin in Articles

4 Comments

Forget Benefits, And You Will Sell More

What's the single, most important element in copywriting? Let me say it another way. You've done your research. You found a starving market. Your product fills a need. And your sales copy shines with benefits. If everything is so perfect, then...

Continue reading...

By Michel Fortin in News

1 Comment

12 Awesome Resources For Design and Copy

12 awesome design and copywriting resources

One of the things I do is spend about 30 minutes a day reading my RSS feed reader -- which is Google Reader. And I have it set so that, when I share a feed I like, FriendFeed picks it up and reshares it on Twitter, Facebook, LinkedIn, and many...

Continue reading...
20 Total Pages123456720Last