The Michel Fortin Blog

Ryan Deiss, who is a friend and marketer I highly respect, didn't see eye-to-eye with me on some issues. One of them is certainly forced continuity. However, just this morning he released a new report, entitled, "The Death of Forced Continuity."...

My operating assumption is when the broadcast news media pikes anything as "the next big thing" then likely the ship has already sailed. And seeing tragically unhip senators like @clairecmc madly exercising their thumbs during the Presidential...

Not a copywriter or just starting out? Can't afford a high-priced copywriter? Need copy real fast to start selling or to promote affiliate products right away? Here's something that might interest you... Computer programmer Robert Plank shares...

What's the most important part in copywriting? Is it the headline? The bullets? The benefits? The testimonials? The guarantee? The offer? Nope. While all important, none of these are as important as this single yet powerful element. It trumps...

Why is it that successful marketers and online entrepreneurs seem to have this virtual "6th sense" when it comes to pinpointing hot, hungry, and highly profitable markets they can sell products to? We see this again and again and...

I know Paul Hancox. Paul is a fanatical tester. He's also an excellent copywriter. But what you may not know is that Paul is also the creator of the very first split-testing software I've ever used. We're talking, um, circa 1999, I believe. It...

My last post, where a disgruntled copywriter demanded "the truth" about creating wealth in copywriting, inspired copywriter Andrew Cavanagh to share the story of his beginnings on my forum: "Here's how I made my first 'money' in...

The other day I was asked, "How do I motivate a potential joint venture partner to bite? When you have a great idea and you've located the perfect partner, how do you motivate them to do business with you?" In my last post, I talked about the...

Since the new year is right around the corner, bloggers and marketers alike are posting their predictions as if a psychics convention has come to town. So in keeping with that tradition, I'd like to post a few of my own. But unlike those who post...