The Michel Fortin Blog

Scientific Advertising by Claude C. Hopkins is a timeless classic written many years ago but a book whose powerful principles still ring true to this day. It contains 21 chapters of timeless strategies you don't want to ignore in your...

First off, this post is in no way comprehensive. There are many different ways to monetize your blog. Of course, there's selling ad space on your blog, such as through the use of pay-per-click networks like Google AdSense -- which is the most...

I've done a couple of things to my blog, mostly "behind the scenes," that I want to share with you. Some well-known marketers have closed their comments on their blogs. The primary and most important reason is to deal with the plethora of comment...

Cancer. I've talked a lot about it on this blog of late, being breast cancer awareness month and all, and given my wife's current battle. But this time, the kind of cancer I'm referring to is different. And it's shaking up the blogosphere at its...