I'm having the first barbecue of the season on my back porch. And I've got Buddy Guy's raspy vocals and stinging guitar riffs pumping through the speakers... The man's chops are clearly massive, yet oh how he plays… with such exquisite...
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By Michel Fortin in News
Gary Halbert Has Passed Away
Sad day. I'm speechless. In case you haven't heard, the infamous Gary Halbert, the Alpha Shitweasel, the Prince of Print, died in his sleep on Easter Sunday. All I can say is, the copywriting world has lost one of its biggest icons. There will...
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About Michel Fortin
A copywriter, marketer, and consultant, Michel Fortin is co-founder of The Licorice Group with his wife Sylvie Fortin. He's also an author, speaker, and Internet marketing strategist. Read more →Subscribe and Follow
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The Death of The Salesletter is Michel Fortin's controversial look at Web 2.0 and how it's affecting sales copy on the web. Read it, save it, and feel free to pass it around. Download »
Michel's wife, Sylvie Fortin, released her controversial exposé on stupid mistakes marketers make. Warning! Unabashed and blunt, Internet Marketing Sins contains strong language. Download »
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- Two Michel Fortin and Gary Halbert Interviews
- Michel Fortin and John Carlton Interview
- Scientific Advertising by Claude Hopkins
- The Science of Getting Rich by Wallace Wattles
- 10 Power Positioning Tips by Michel Fortin
- Death of The Salesletter by Michel Fortin
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- "In Search of Heroes" Michel Fortin Interview
By Daniel Levis in Articles
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