To determine your content funnel, focus on your user’s current stage of awareness and next steps. To help you, remember this acronym called the OATH formula.
Tag: leadership
Having a community of existing clients in certain professions, such as lawyers and doctors, and a digital marketing specialist is obviously challenging if not prohibitive.
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The 10 Commandments of Power Positioning
In 1992, I wrote power positioning as a way to help attract clients in my early career as a marketing consultant without the need for cold-calling or selling.
The most profitable and often overlooked free publicity generator is the news release (also called “press release”, although news release is a better term). News releases are not only great marketing tools but also far more credible and believable than advertising since they appear to come from an objective third party. While publicity is the […]