The Michel Fortin Blog

After the last, big, "mega-product launch," and a barrage of me-too marketing emails from the usual suspects, I've decided enough is enough. And it's about time. I've done something I should have done a long time ago. And I feel...

Not a copywriter or just starting out? Can't afford a high-priced copywriter? Need copy real fast to start selling or to promote affiliate products right away? Here's something that might interest you... Computer programmer Robert Plank shares...

It's Thanksgiving in Canada, so it's time to give thanks. It's also my birthday. That's why I'm the one who's going to give you a gift (there's only one condition, so read on). I want to give thanks to all my loyal subscribers and readers. But...

Why is it that successful marketers and online entrepreneurs seem to have this virtual "6th sense" when it comes to pinpointing hot, hungry, and highly profitable markets they can sell products to? We see this again and again and...

Just a quick little note that we added a "prelaunch" blog, where we will be adding previews, news, samples, and posts about the official launch of Success Chef. While you're there, subscribe to the RSS feed or join the email list, and view the...

So what exactly is Web 2.0? I’m not an analyst or some dotcom pundit. But being online since 1991 (or since 1982 if you consider bulletin board services), I’ve witnessed enough to have a good grasp of what’s going on. So here’s my...

Many people have said that copy is not important for major product launches. They said that, if the launch is done strategically, and there are ample affiliates promoting your product, people will simply buy even if there were just a simple "buy...

In John Reese's Marketing Secrets Forum, a forum in which I am the senior moderator, member John Jarowski posted a really important question. He asked, and I'm paraphrasing John for the sake of brevity: "When a new strategy is taught by some...