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Tag: language

How I Write Copy in Seven Steps

Post author By Michel Fortin
Post date April 16, 2015

A lot of people ask me how I write copy. I don’t mean the actual writing process (such as how I come up with headlines, bullets, offers, etc), but how I tackle the actual task of composing a new sales piece from scratch. Everyone is different. My writing process is one developed over many years, […]

Tags blog, bullets, client, copywriter, copywriting, credibility, cro, flow, formula, guarantees, headline, interview, language, management, methodology, organization, project management, reader, Research, selling, structure, success, tips, writing

Copywriting

The Seven Deadly Sins of Website Copy

Post author By Michel Fortin
Post date October 1, 2007

Throughout my research, I’m always surprised when I stumble onto websites that are professionally designed and seem to offer great products and services, but lack or fail in certain important elements. Elements that, with just a few short changes, can help multiply the results almost instantaneously. Generally, I have found that there are seven common […]

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