The Michel Fortin Blog

I once took a media communications course in which I discovered an interesting example of the way the mind works. I soon realized how this applies to copywriting as well. As part of a given lesson, they showed a videotape of a televised newscast...

Not a copywriter or just starting out? Can't afford a high-priced copywriter? Need copy real fast to start selling or to promote affiliate products right away? Here's something that might interest you... Computer programmer Robert Plank shares...

Throughout my research, I'm always surprised when I stumble onto websites that are professionally designed and seem to offer great products and services, but lack or fail in certain important elements. Elements that, with just a few short...

A lot of people ask me how I write copy. I don't mean the content-writing process (such as how I come up with headlines, bullets, offers, etc), but how I tackle the actual task of composing a new salesletter from scratch. Everyone is different....

I'm up for a challenge. Just recently, my friend and SEO blogging expert Andy Beard posted an article about an interesting case study. After simply rewording the headline of a blog post, John Wesley literally multiplied his traffic to one of...

This article was written by one of my junior copywriters, Joe Valente, as an introduction to one of my articles -- which I will be publishing on this blog later this week. But Joe's article is so good, I decided to reprint it here. Take it away,...