The Michel Fortin Blog

A mistake businesspeople often make is when they try to sell their company directly in every communication they produce. (I'm referring to the idea that they try to sell their company as being merely open for business, also called "institutional...

First off, this post is in no way comprehensive. There are many different ways to monetize your blog. Of course, there's selling ad space on your blog, such as through the use of pay-per-click networks like Google AdSense -- which is the most...

A lot of people ask me how I write copy. I don't mean the content-writing process (such as how I come up with headlines, bullets, offers, etc), but how I tackle the actual task of composing a new salesletter from scratch. Everyone is different....

An ad-writer, to have a chance at success, must gain full information on his subject. The library of an ad agency should have books on every line that calls for research. A painstaking advertising man will often read for weeks on some problem which...

To properly understand advertising or to learn even its rudiments one must start with the right conception. Advertising is salesmanship. Its principles are the principles of salesmanship. Successes and failures in both lines are due to like causes....

Last week, after returning from the hospital following my wife's mastectomy, something really cool happened. I was interviewed by Dale King, copywriter and owner of GuruKnowledge.org. Why cool? Because I was a bit of a nervous wreck, thinking of...

Many people have said that copy is not important for major product launches. They said that, if the launch is done strategically, and there are ample affiliates promoting your product, people will simply buy even if there were just a simple "buy...

Gary: When a 2 for 1 be. Well if you are talking about two letters in the same envelope like these two it's, it is actually you are going to be very disappointed as a result of that. Should we even attempt that the answer is yes but you, you...

Here’s a list of websites, tools, and resources, most of which are mentioned throughout this site or in the teleseminar audio recordings and transcripts. And while you're here, don't forget to let others know about this site and these...