Tag: internet marketing

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Copywriting

Why I Switched From Copywriting to SEO Consulting?

SEO consultant, UX design, and CRO marketing consulting

After I left copywriting and moved to SEO consulting, I’m often asked why. Shady clients and losing my entire family played a major role. Here’s the full story.

Categories
Copywriting

Lesson Learned, Lesson Earned

convention center, chair, seminar

Preamble: today, I’m taking a walk down memory lane, talking about my history and the seedy side of marketing. It’s not pretty. I tell this story in large part as a warning and a lesson. If you’re OK with that, then join me, will you? After watching a brilliant video with copywriter Jim Clair opening […]

Categories
Copywriting

The Biggest Mistake Copywriters Make

mistake 1966448 1920 | The Biggest Mistake Copywriters Make | Visibility. Marketing. Advisory.

Most of the copy people ask me to rewrite seem to offer great products and services. In fact, some offers are so good, prospects would be crazy to turn them down. But they do. And these sales pieces end up falling on my lap because they’re desperately unproductive. When clients ask me to critique or […]

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Marketing

The 10-Point Ethics Checklist

checklist 2470549 1920 | The 10-Point Ethics Checklist | Visibility. Marketing. Advisory.

Today, Sylvie and I stumbled onto another bad “Internet marketing sin” perpetrated by an online marketer. This person is not as well-known, but judging from their style they’re definitely a student of some of the top “gurus.” When we shared this with our platinum coaching group, a member sent this amazing “10-point ethics checklist,” which […]