The Michel Fortin Blog

The word, Satyagraha, is a portmanteau of the Sanskrit words Satya and Agraha. Loosely translated, the word means "Truth Power". Satyagraha was popularized by Mohandas Ghandi in his fight for Indian independence and became synonymous with the...

Despite all of the buzz and excitement swirling around social media marketing -- much of it driven by hype I might add -- email remains the killer app for online marketers who demand an immediate and measurable return from their marketing...

I wrote this article way back in 1998. It seems to have made a resurgence, especially with today's economy. So I said to myself, "Why not republish it?" So here it is. Enjoy! If there is something about which I'm pretty adamant, it's the idea of...

I love social media. And I love trying and testing new stuff. If there's some new social media tool, website, or community, I'll be one of the first ones to try it out. But there is a limit. And I think we need to be careful. Because social media...

So what exactly is Web 2.0? I’m not an analyst or some dotcom pundit. But being online since 1991 (or since 1982 if you consider bulletin board services), I’ve witnessed enough to have a good grasp of what’s going on. So here’s my...

The next question is, what does Web 2.0 have to do with salesletters, if anything? And how does it affect them? For marketers, Web 2.0 presents a number of new opportunities and avenues that allow more interaction. More specifically, tools...

Nowadays, it’s no longer a choice between the A and B piles. It’s no longer a choice between hundreds of stations or channels. It’s a choice between millions if not billions of options called “websites.” But there’s something...

With “user-driven copy,” the fact is, people can choose what they want, how they want it and when they want it. And that is what’s working really well right now, not because it’s new but because it’s natural. The progression of the web...

“The truly important events… are not the trends. They are changes in the trends.” — Peter Drucker First, my thoughts on the whole Web 2.0 “social” craze: websites that offer social interaction, such as MySpace, Squidoo, del.icio.us,...