The Michel Fortin Blog

Part of my job as a copywriter is coming up with names. A while ago, I wrote a blog post on the power of names. I won't repeat it here, except to reiterate that branding, albeit not a priority for most, is still incredibly important. And it's...

The other day I was asked a question I hear all too often: "How do I distinguish myself from other copywriters?" To find the answer, look to one of the most effective and frequently used copywriting and marketing tools. It's your "Unique Selling...

After my last article on viral marketing, some emailed me wanting more information about how to create the perception of uniqueness. Let me give you a few tips, largely based on the "Law Of Leadership," one of The 22 Immutable Laws of Marketing...

Michel: The second law will never believe anything at first. And the third law is people will never do anything at first. So the three steps, I call it the three P's. Pull them in, prove your case, push them back. And copy, when you should pull them...

Michel: We have everybody here now we're going to start. And I, I want to welcome you all to the call because tonight is going to be an amazing call that's nothing short of astonishing and it's going to be something that I, I really am proud of...