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Copywriting

How I Write Copy in Seven Steps

A lot of people ask me how I write copy. I don’t mean the actual writing process (such as how I come up with headlines, bullets, offers, etc), but how I tackle the actual task of composing a new sales piece from scratch. Everyone is different. My writing process is one developed over many years, […]

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Copywriting

Write Magnetic Headlines With These 7 Tips

I covered headlines many times already. You can find posts about headlines here. But here are some additional tips. There are two huge mistakes people make when they write headlines. Either they are too bland and don’t say enough (such as when they attempt to simply summarize), or they say too much to cover all […]

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Copywriting

Headlines That Pull, Persuade, And Propel!

When writing direct response copy, a few things can maximize the responsiveness of your message. The first and most important element that can turn any website, salesletter, or advertisement into an action-generating mechanism is, without question, the headline. But lately, I’m seeing more and more headlines that are limp, bloated, or simply dead wrong. A […]

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Copywriting

P.S.: Don’t Forget to Include This in Your Copy

One of the most venerable and common elements of good salesletters, following the headline, is the postscript or “P.S.” at the end. The end of every great sales letter should be capped with a strong P.S. We are often told that the P.S. is the second most read part of a salesletter, because after reading […]