I wrote this article way back in 1998. It seems to have made a resurgence, especially with today's economy. So I said to myself, "Why not republish it?" So here it is. Enjoy! If there is something about which I'm pretty adamant, it's the idea of...
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Ethically Steal These Copywriting Secrets!
'Ethically steal' highly coveted copywriting techniques from the Internet's top marketers. How? By watching their copywriter as he dissects real copy from real clients, and reveals proven copywriting shortcuts! Click for more »
By Michel Fortin in Opinions
Not-So-Shocking Responses to Shocking Report
When my wife released her controversial report, Internet Marketing Sins, we received mixed reactions. As expected, of course. Some people thought it was about time someone spoke out on these underhanded tactics and stupid marketing tricks. Others...
By Michel Fortin in Opinions
The Pen Is Mightier Than The Sword
Words are powerful. They are the crux of our existence as copywriters. And your choice of words is crucial in getting the results you seek, whether you're a copywriter or not, and be it in business or in your personal life. To compel others to do...

















By Michel Fortin in Articles
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