Throughout my research, I'm always surprised when I stumble onto websites that are professionally designed and seem to offer great products and services, but lack or fail in certain important elements. Elements that, with just a few short...
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How To Tap The Hidden Gold In Your List
The gold is not in your list, it's in the relationships with your list. Streaming video lessons show you how to unearth the hidden gold with proven strategies to build, nurture, and monetize your list -- the right way! Click for more »
Gary Halbert Call Part 3 of 4
Gary: No, I trained him. Actually, that's not true. I did train him but he was really good by the time he got to me. Michel: Well, this is an important question because as we do, Gary, and as many of the people who do write good copy do, is that...
About Michel Fortin
A copywriter, marketer, and consultant, Michel Fortin is co-founder of The Licorice Group with his wife Sylvie Fortin. He's also an author, speaker, and Internet marketing strategist. Read more →Subscribe and Follow
- Risk-Reversal’s Role Reversal
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The Death of The Salesletter is Michel Fortin's controversial look at Web 2.0 and how it's affecting sales copy on the web. Read it, save it, and feel free to pass it around. Download »
Michel's wife, Sylvie Fortin, released her controversial exposé on stupid mistakes marketers make. Warning! Unabashed and blunt, Internet Marketing Sins contains strong language. Download »
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- Two Michel Fortin and Gary Halbert Interviews
- Michel Fortin and John Carlton Interview
- Scientific Advertising by Claude Hopkins
- The Science of Getting Rich by Wallace Wattles
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- Death of The Salesletter by Michel Fortin
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- "In Search of Heroes" Michel Fortin Interview
By Michel Fortin in Articles
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