The Michel Fortin Blog

I used to teach marketing and selling at a local college here in Ottawa. And one of the things I used to help teach with -- I also use them all the time when I want to learn and remember new things, too -- was mnemonics. Mnemonics are tools or...

One of the most popular threads on my now defunct discussion forum for copywriters was one started by my friend Dean Jackson. If you don't know Dean Jackson, he is a Torontonian, a real estate mogul, an information marketing millionaire (author...

When a sales page is not performing or if it's not performing up to your expectations, the worst thing you can do is... nothing. By taking action and making changes, you can strengthen your copy quickly and improve your sales conversions. In most...

Even though we decided to postpone the multimedia copywriting seminar in southern California due to the fires there, my friend, copywriter David Garfinkel, asked me about it: "(One of my coaching students) asked if you will share detailed test...

Throughout my research, I'm always surprised when I stumble onto websites that are professionally designed and seem to offer great products and services, but lack or fail in certain important elements. Elements that, with just a few short...

So, if you're following the commandments, you should now have a unique name, possibly a tagline, and established yourself as the first or leader in your unique category. What about the service or product you offer? Do you offer an extraordinary...

A lot of people ask me how I write copy. I don't mean the content-writing process (such as how I come up with headlines, bullets, offers, etc), but how I tackle the actual task of composing a new salesletter from scratch. Everyone is different....

You cannot retain a true and clear vision of wealth if you are constantly turning your attention to opposing pictures, whether they be external or imaginary. Do not tell of your past troubles of a financial nature, if you have had them. Do not...

Turn back to Chapter 6 and read again the story of the man who formed a mental image of his house and you will get a fair idea of the initial step toward getting rich. You must form a clear and definite mental picture of what you want. You cannot...