The Michel Fortin Blog

Today, a client has requested, out of the blue, a refund for copywriting work performed last year. Yes, last year! Can you believe it? Over seven months have passed and this one client is asking for his money back. His excuse? "I need the...

Recently, a coaching client asked me about dealing with prospective clients over the phone. This copywriter understood the importance of communicating with prospects and answering their pre-sale questions. However, like me, he preferred to avoid...

Many copywriters, both new and experienced, struggle with how much to charge their clients. In fact, it is a problem that many in the service industry face. The dilemma? Charge too little and you risk losing credibility in the eyes of your...

An interesting thread appeared on my copywriters forum. A member asked who, be it men or women, are better at writing copy for certain products than others. Albeit a little close-minded in my estimation, the question seemed like a legitimate one...

Ryan Healy, a talented copywriter whose blog I love reading, recently said that copywriters shouldn't be cheap, especially when they start out. It's a powerful notion, because many beginning copywriters believe that being cheap will get them more...

Gary: Your wife has triplets. Now somebody comes up to you and explains, tells you your wife has triplets. Is there any way that that piece of information could be transmitted to you in a way that wouldn't be of interest to you? I mean, if they use...