The other day I was asked, "How do I motivate a potential joint venture partner to bite? When you have a great idea and you've located the perfect partner, how do you motivate them to do business with you?" In my last post, I talked about the...
Tag Archives: FedEx
Ethically Steal These Copywriting Secrets!
'Ethically steal' highly coveted copywriting techniques from the Internet's top marketers. How? By watching their copywriter as he dissects real copy from real clients, and reveals proven copywriting shortcuts! Click for more »
By Michel Fortin in Books
Thou Shall Not Copy
If there's one problem in all advertising and marketing, it is the sheer fact that there is too much competition out there. Everything just seems to look like everything else. If one copies another company let alone another company's promotion, it...
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About Michel Fortin
A copywriter, marketer, and consultant, Michel Fortin is co-founder of The Licorice Group with his wife Sylvie Fortin. He's also an author, speaker, and Internet marketing strategist. Read more →Subscribe and Follow
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The Death of The Salesletter is Michel Fortin's controversial look at Web 2.0 and how it's affecting sales copy on the web. Read it, save it, and feel free to pass it around. Download »
Michel's wife, Sylvie Fortin, released her controversial exposé on stupid mistakes marketers make. Warning! Unabashed and blunt, Internet Marketing Sins contains strong language. Download »
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By Michel Fortin in Articles
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