I'm having the first barbecue of the season on my back porch. And I've got Buddy Guy's raspy vocals and stinging guitar riffs pumping through the speakers... The man's chops are clearly massive, yet oh how he plays… with such exquisite...
Tag Archives: fear
Ethically Steal These Copywriting Secrets!
'Ethically steal' highly coveted copywriting techniques from the Internet's top marketers. How? By watching their copywriter as he dissects real copy from real clients, and reveals proven copywriting shortcuts! Click for more »
By Michel Fortin in Opinions
Social Media Isn’t Dead, But It Can Be Deadly
I love social media. And I love trying and testing new stuff. If there's some new social media tool, website, or community, I'll be one of the first ones to try it out. But there is a limit. And I think we need to be careful. Because social media...
By Michel Fortin in Articles
Stop Gambling With Your Customers
"If you like to gamble, I tell you I'm your man. You win some, you lose some, it's all the same to me." -- Motorhead's "Ace of Spades" I'm getting fed up. It seems to me that product launches of late have less to do with substance and...
By Michel Fortin in Articles
The Most Important Element in Copywriting
What's the most important part in copywriting? Is it the headline? The bullets? The benefits? The testimonials? The guarantee? The offer? Nope. While all important, none of these are as important as this single yet powerful element. It trumps...
By Michel Fortin in Books
Taking the Time
"Commitment is what turns a promise into reality. It is the words that speak boldly of your intentions. And the actions that speak louder than words. It is making the time when there is none. Coming through time after time after time, year after...
Dealing with Fear
"If you don't attempt to get over your doubts and fears, you'll never discover how wonderful it is to live without them." -- Colin McArty "Of all base passions, fear is the most accursed." -- William Shakespeare Beyond the unknown, you may...
By Michel Fortin in Books
Calculating Your Risks
"Often the difference between a successful man and a failure is not one's better abilities or ideas, but the courage that one has to bet on his ideas, to take a calculated risk -- and to act." -- Maxwell Maltz Realize that whatever you choose to...
By Michel Fortin in Books
Lack and Limitation
"Argue for your limitations and they are yours." "There are no limitations to the mind except those we acknowledge." --Napoleon Hill Throughout my career, I've met people who are truly congruent and lived life to the fullest. They always...
Drop Your Goals
Drop Your Goals (And Manage Your Life) by Michel Fortin is a book written over a decade ago as the author was going through some tough times. The result is a powerful look at how to stop setting goals and to start looking at your priorities and...

















By Daniel Levis in Articles
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