In The Death of The Salesletter, I talked about hiding content so it could open up based on a user's actions and thereby personalizing the salesletter, dynamically, on the fly. You can hide content on the same sales page, making the page look...
Tag Archives: faq
Secrets of a 10% Conversion Rate
Paul Hancox combines direct sales strategies and online copywriting techniques to produce conversion rates as high as 10% -- and even more! Grab his eye-opening 127-page report, which shows you how. Click for more »
By Michel Fortin in News
WordPress Plugins Used On The Michel Fortin Blog
I often get requests from people asking me what plugins do I use on this blog. Or, what are my favorite plugins. Sometimes, I post about them. But these lists usually become stale fast, because I test new plugins and change them all the time. So...
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About Michel Fortin
A copywriter, marketer, and consultant, Michel Fortin is co-founder of The Licorice Group with his wife Sylvie Fortin. He's also an author, speaker, and Internet marketing strategist. Read more →Subscribe and Follow
- Risk-Reversal’s Role Reversal
- Get More Done Faster With These 6 Tips
- My 2012 Predictions Are In…
- When And How To Use An Alias In Business
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- R.I.P. Louise Olivia Quesnel Fortin 1944-2011
- Live Every Day As if It Were Your Last
- Want to Maximize Your WordPress Website For…
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- Satyagraha, Your Secret Marketing Weapon
- When And How To Use An Alias In Business
- R.I.P. Louise Olivia Quesnel Fortin 1944-2011
- Live Every Day As if It Were Your Last
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- Satyagraha, Your Secret Marketing Weapon
- Get More Done Faster With These 6 Tips
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The Death of The Salesletter is Michel Fortin's controversial look at Web 2.0 and how it's affecting sales copy on the web. Read it, save it, and feel free to pass it around. Download »
Michel's wife, Sylvie Fortin, released her controversial exposé on stupid mistakes marketers make. Warning! Unabashed and blunt, Internet Marketing Sins contains strong language. Download »
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- Michel Fortin and John Carlton Interview
- Scientific Advertising by Claude Hopkins
- The Science of Getting Rich by Wallace Wattles
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- Death of The Salesletter by Michel Fortin
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- "In Search of Heroes" Michel Fortin Interview
By Michel Fortin in Articles
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