There's a debate going on my discussion board about "clean design" vs. "clunky design" with your copy, and how it can or cannot affect response rates. I'm talking about odd layouts, inconsistent typestyles, emphasis using formatting (like...
About Michel Fortin
A copywriter, marketer, and consultant, Michel Fortin is co-founder of The Licorice Group with his wife Sylvie Fortin. He's also an author, speaker, and Internet marketing strategist. Read more →Subscribe and Follow
- Risk-Reversal’s Role Reversal
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- My 2012 Predictions Are In…
- When And How To Use An Alias In Business
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- R.I.P. Louise Olivia Quesnel Fortin 1944-2011
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- Satyagraha, Your Secret Marketing Weapon
- When And How To Use An Alias In Business
- R.I.P. Louise Olivia Quesnel Fortin 1944-2011
- Live Every Day As if It Were Your Last
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- Satyagraha, Your Secret Marketing Weapon
- Get More Done Faster With These 6 Tips
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The Death of The Salesletter is Michel Fortin's controversial look at Web 2.0 and how it's affecting sales copy on the web. Read it, save it, and feel free to pass it around. Download »
Michel's wife, Sylvie Fortin, released her controversial exposé on stupid mistakes marketers make. Warning! Unabashed and blunt, Internet Marketing Sins contains strong language. Download »
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By Michel Fortin in Articles
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