The Michel Fortin Blog

I remember 10 years ago. In the wake of rumored proposals to regulate the web, in 1999 the CRTC, comparable to America's FCC, officially declared that the Internet is not a broadcast medium. Now, that ruling was significant for many...

A member on my copywriters forum (now my blog) started a thread on what makes my forum so popular. Everyone chimed in with some great answers, and I appreciate the feedback. (The cool thing about it is, that very thread also reached an important...

The other day I was asked a question I hear all too often: "How do I distinguish myself from other copywriters?" To find the answer, look to one of the most effective and frequently used copywriting and marketing tools. It's your "Unique Selling...

Gary: No, I trained him. Actually, that's not true. I did train him but he was really good by the time he got to me. Michel: Well, this is an important question because as we do, Gary, and as many of the people who do write good copy do, is that...