One problem in copywriting I often see is the fact that the audience is not targeted for the offer. An untargeted, unqualified prospect won't buy, no matter how good the copy is. Or at least, they will ask for a refund once they smell the coffee....
About Michel Fortin
A copywriter, marketer, and consultant, Michel Fortin is co-founder of The Licorice Group with his wife Sylvie Fortin. He's also an author, speaker, and Internet marketing strategist. Read more →Subscribe and Follow
- Risk-Reversal’s Role Reversal
- Get More Done Faster With These 6 Tips
- My 2012 Predictions Are In…
- When And How To Use An Alias In Business
- A Mother’s Love
- R.I.P. Louise Olivia Quesnel Fortin 1944-2011
- Live Every Day As if It Were Your Last
- Want to Maximize Your WordPress Website For…
- New Blog Design Now With Comments
- Satyagraha, Your Secret Marketing Weapon
- When And How To Use An Alias In Business
- R.I.P. Louise Olivia Quesnel Fortin 1944-2011
- Live Every Day As if It Were Your Last
- Web Wolves, Whores, Vagabonds, and Fools
- Satyagraha, Your Secret Marketing Weapon
- Get More Done Faster With These 6 Tips
- New Blog Design Now With Comments
- Why Email Marketing Doesn’t Work…
- Want to Maximize Your WordPress Website For…
- How to Sell in Tough Times Webinar Replay
- Blog Home Page
- About Michel Fortin
- About The Success Doctor, Inc.
- Actual Results Achieved
- Archives and Sitemap
- Blog Disclosure Policy
- Contact Michel Fortin's Team
- Copywriting And Consulting Services
- Free Newsletter Subscription
- Free Quote Request
- Intensive Coaching Program
- Michel's Copywriting Agency
The Death of The Salesletter is Michel Fortin's controversial look at Web 2.0 and how it's affecting sales copy on the web. Read it, save it, and feel free to pass it around. Download »
Michel's wife, Sylvie Fortin, released her controversial exposé on stupid mistakes marketers make. Warning! Unabashed and blunt, Internet Marketing Sins contains strong language. Download »
Subscribe to be notified of new posts by email. As a gift, get a digital copy of Michel Fortin's book, "The 10 Commandments of Power Positioning." Download »
- Two Michel Fortin and Gary Halbert Interviews
- Michel Fortin and John Carlton Interview
- Scientific Advertising by Claude Hopkins
- The Science of Getting Rich by Wallace Wattles
- 10 Power Positioning Tips by Michel Fortin
- Death of The Salesletter by Michel Fortin
- Drop Your Goals by Michel Fortin
- "In Search of Heroes" Michel Fortin Interview
By Michel Fortin in Articles
2 Comments