The Michel Fortin Blog

Is the Internet marketing industry imploding? I think it is. But if not, it sure seems like it. In fact, it seems to be a sign of the times. For example, we see it with the FTC cracking down on misleading advertisers, Visa and MasterCard closing...

The FTC finally published its revisions to the 1980 testimonial and endorsement rules. Some bloggers, copywriters, and marketers, even lawyers, have talked about this, sometimes a lot more eloquently than me. It's obvious the FTC's intent is to...

Whatever happened to sales and marketing? Simple question, I know. But think about it. How many businesses have you come across lately spouting the latest and greatest trick, tactic, or cashgrab? You've heard of the saying, "Hate the game, not...

Today, Sylvie and I stumbled onto another bad Internet marketing sin perpetrated by an online marketer. This person is not as well-known, but judging from their style they're definitely a student of some of the top "gurus." When we shared this...