OK, this post has been a long time coming. For over a decade, people keep asking me, "So, what is it: Michel? Michael? Mike? What?" (I prefer "Master," but I digress.) My wonderful wife calls me "Mish." (Short for "Michel," pronounced...
Tag Archives: english
Ethically Steal These Copywriting Secrets!
'Ethically steal' highly coveted copywriting techniques from the Internet's top marketers. How? By watching their copywriter as he dissects real copy from real clients, and reveals proven copywriting shortcuts! Click for more »
By Michel Fortin in Contributions
The Importance of Doing It With VAL
This article was written by one of my junior copywriters, Joe Valente, as an introduction to one of my articles -- which I will be publishing on this blog later this week. But Joe's article is so good, I decided to reprint it here. Take it away,...
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About Michel Fortin
A copywriter, marketer, and consultant, Michel Fortin is co-founder of The Licorice Group with his wife Sylvie Fortin. He's also an author, speaker, and Internet marketing strategist. Read more →Subscribe and Follow
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The Death of The Salesletter is Michel Fortin's controversial look at Web 2.0 and how it's affecting sales copy on the web. Read it, save it, and feel free to pass it around. Download »
Michel's wife, Sylvie Fortin, released her controversial exposé on stupid mistakes marketers make. Warning! Unabashed and blunt, Internet Marketing Sins contains strong language. Download »
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- Two Michel Fortin and Gary Halbert Interviews
- Michel Fortin and John Carlton Interview
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By Michel Fortin in Opinions
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