The Michel Fortin Blog

Most of the copy people ask me to rewrite seem to offer great products and services. In fact, some offers are so good, prospects would be crazy to turn them down. But they do. And these sales pieces end up falling on my lap because they're...

Words are powerful. They are the crux of our existence as copywriters. And your choice of words is crucial in getting the results you seek, whether you're a copywriter or not, and be it in business or in your personal life. To compel others to do...

One problem in copywriting I often see is the fact that the audience is not targeted for the offer. An untargeted, unqualified prospect won't buy, no matter how good the copy is. Or at least, they will ask for a refund once they smell the coffee....