The Michel Fortin Blog

Despite all of the buzz and excitement swirling around social media marketing -- much of it driven by hype I might add -- email remains the killer app for online marketers who demand an immediate and measurable return from their marketing...

In my critique consulting services, I've found the most common mistake clients make is the ignorance of, or indifference to, split-testing. Little do they know this underutilized marketing practice can be one of the most profitable. Split-testing...

After the last, big, "mega-product launch," and a barrage of me-too marketing emails from the usual suspects, I've decided enough is enough. And it's about time. I've done something I should have done a long time ago. And I feel...

As an online marketer, it's important that you should take every opportunity to eliminate barriers and challenges to the delivery of your message to your target audience. While RSS feeds, blogs, and social media are all the rage right now,...

As with static websites, the success of a blog depends on attracting a steady stream of new and return traffic. The difference is, blog promotion tools are slightly different, a bit more diverse, and largely much more effective. Why? Because...

A member on my copywriters forum (now my blog) started a thread on what makes my forum so popular. Everyone chimed in with some great answers, and I appreciate the feedback. (The cool thing about it is, that very thread also reached an important...

Recently, a coaching client asked me about dealing with prospective clients over the phone. This copywriter understood the importance of communicating with prospects and answering their pre-sale questions. However, like me, he preferred to avoid...

Just a quick little note that we added a "prelaunch" blog, where we will be adding previews, news, samples, and posts about the official launch of Success Chef. While you're there, subscribe to the RSS feed or join the email list, and view the...

The other day I was asked, "How do I motivate a potential joint venture partner to bite? When you have a great idea and you've located the perfect partner, how do you motivate them to do business with you?" In my last post, I talked about the...