The Michel Fortin Blog

Some people don't mind hard-hitting copy, while others prefer newsy copy. Some people prefer long copy to get as much information as possible, others prefer short, brief, to-the-point copy. Some like drama, stories, and testimonials; others data,...

I couldn't talk about this when I first learned about it, but now that it's public I wanted to pass the info along. You may or may not know Julie Perry. She's a very dear friend of mine, a well-known Internet marketer, and an entrepreneur. We...

People have different buyer personality styles. In fact, according to behavioral science, there are four: drivers, analyticals, amiables and expressives. Sometimes, they are labeled differently, but they are nevertheless the same. For example,...