The Michel Fortin Blog

Last week, I conducted an hour-long webinar with my friend Ken Calhoun on "How to Sell in Tough Times." This webinar was a fireside chat, so to speak, where we touched base for the first time since hosting the now famous Copywriting Success...

I'm in Austin, Texas this week to attend a wedding -- congratulations to Heather and Brandon! -- and a weeklong, private seminar with my mastermind group. But while I'm here, I've got some good news and some bad news... The bad news -- for me,...

Ryan Deiss, who is a friend and marketer I highly respect, didn't see eye-to-eye with me on some issues. One of them is certainly forced continuity. However, just this morning he released a new report, entitled, "The Death of Forced Continuity."...

When my wife released her controversial report, Internet Marketing Sins, we received mixed reactions. As expected, of course. Some people thought it was about time someone spoke out on these underhanded tactics and stupid marketing tricks. Others...

Scarcity is an effective tactic often used in copywriting to create a sense of urgency in an effort to convince the undecided reader to make a purchasing decision. After all, people procrastinate, and they do for a variety of reasons. It's simply...

“If you only have time for one clue this year, this is the one to get: We are not seats or eyeballs or end-users or consumers. We are human beings — and our reach exceeds your grasp. Deal with it.” — From “The Cluetrain Manifesto,”...

Each call is about 2 hours long, and cut into 30-minute segments to download quicker. To listen immediately, simply click the "+" (plus) sign, then click the start button (the right arrow icon)....

Each call is about 2 hours long, and cut into 30-minute segments to download quicker. To listen immediately, simply click the “+” (plus) sign, then click the start button (the right arrow icon)....

Each call is about 2 hours long, and cut into 30-minute segments to download quicker. To listen immediately, simply click the “+” (plus) sign, then click the start button (the right arrow icon)....