The Michel Fortin Blog

After 30 years, yesterday, which was Independence Day, I declared my own independence... from cigarette smoke. If you're a non-smoker, this may not be a big issue. But for me, it's huge. And it's all because of one ingenious little tool I would...

After reading some of my articles on how to find copywriting clients, one of my students, Jeff, asked me an interesting question. He's an aspiring copywriter and wants to build his own freelance copywriting business. When he read that I wrote...

Today, marketers are scrambling to find ways to increase cashflow. Some will try to find new products to sell. Others will try to drive more traffic to their existing sales pages. However, one area most people tend to overlook is the ability to...

It's Thanksgiving in Canada, so it's time to give thanks. It's also my birthday. That's why I'm the one who's going to give you a gift (there's only one condition, so read on). I want to give thanks to all my loyal subscribers and readers. But...

A recent coaching session touched upon the growing trend that some marketers have adopted to squeeze out sales from exiting traffic. In other words, you visit a website and read the salesletter. You decide it's not for you, so you leave. But when...