I covered headlines many times already. You can find posts about headlines here. But here are some additional tips. There are two huge mistakes people make when they write headlines. Either they are too bland and don't say enough (such as when...
Tag Archives: direct mail
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You Need “Actions” To Take Action
Someone once asked me, "How many visitors do I need to determine the validity of my split-testing?" For example, if you're split-testing two different headlines, how much traffic do you need to make a good judgment call on which headline is the real...
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About Michel Fortin
A copywriter, marketer, and consultant, Michel Fortin is co-founder of The Licorice Group with his wife Sylvie Fortin. He's also an author, speaker, and Internet marketing strategist. Read more →Subscribe and Follow
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