The Michel Fortin Blog

I was recently interviewed by a print magazine about how I started my business. In it, I offered several tips and ideas on how to carve a niche in the marketplace that I personally applied. I realized some of these tips were particularly...

In the competitive marketplace of the new millennium, the demand for specialized products or services will increase. If your site sells everything or to everyone, chances are that your audience will not perceive any greater value in shopping from...

The 10 Commandments of Power Positioning: Magical Marketing Strategies for Creating an Endless Stream of New, Repeat, and Referral Business is Michel Fortin's ebook that brings together the art of positioning with the science of direct...

Before we begin, you must understand the concept that underlies this book. In today's society, I believe we have experienced two major shifts that have almost completely revolutionized the entire business landscape. The first and most...

In John Reese's Marketing Secrets Forum, a forum in which I am the senior moderator, member John Jarowski posted a really important question. He asked, and I'm paraphrasing John for the sake of brevity: "When a new strategy is taught by some...