The Michel Fortin Blog

What's the most important part in copywriting? Is it the headline? The bullets? The benefits? The testimonials? The guarantee? The offer? Nope. While all important, none of these are as important as this single yet powerful element. It trumps...

"Success is simply a matter of luck. Ask any failure." -- Earl Wilson Goals properly aligned will give you an impelling momentum that, like a snowball rolling down a snow covered hill, increases in size and speed along the way. The more you work...

"Strong lives are motivated by dynamic purposes." -- Kenneth Hildebrand While statistics prove that 90% of heart attacks happen on Monday mornings, it goes to show that motivation doesn't come from work. In reality, most people find themselves...

"We are at our very best, and we are happiest, when we are fully engaged in work we enjoy on the journey toward the goal we've established for ourselves. It gives meaning to our time off and comfort to our sleep. It makes everything else in life so...

"What's money? A man is a success if he gets up in the morning and goes to bed at night and in between does what he wants to do." -- Bob Dylan "There is only one success: To be able to live your life in your own way." -- Christopher...

So, if you're following the commandments, you should now have a unique name, possibly a tagline, and established yourself as the first or leader in your unique category. What about the service or product you offer? Do you offer an extraordinary...

I'm up for a challenge. Just recently, my friend and SEO blogging expert Andy Beard posted an article about an interesting case study. After simply rewording the headline of a blog post, John Wesley literally multiplied his traffic to one of...

There is a thinking stuff from which all things are made, and which, in its original state, permeates, penetrates, and fills the interspaces of the universe. A thought in this substance produces the thing that is imaged by the thought. A person...

Many people will scoff at the idea that there is an exact science of getting rich. Holding the impression that the supply of wealth is limited, they will insist that social and governmental institutions must be changed before even any considerable...