An interesting debate is raging among copywriters and content developers about the differences, if any, between writing copy for the web versus writing content. Prolific copywriter Nick Usborne conducted a survey with his newsletter readers to...
Tag Archives: designer
How To Tap The Hidden Gold In Your List
The gold is not in your list, it's in the relationships with your list. Streaming video lessons show you how to unearth the hidden gold with proven strategies to build, nurture, and monetize your list -- the right way! Click for more »
By Michel Fortin in Books
Thou Shall Divide and Conquer
Core expansion is far different than extension. Extension is often referred to as franchising, licensing, line extension, or branching out -- also known as conglomerating. In this context, I am referring to expansion by division. If you're a...
By Michel Fortin in Articles
What Copy Cosmetics Communicate
There's a debate going on my discussion board about "clean design" vs. "clunky design" with your copy, and how it can or cannot affect response rates. I'm talking about odd layouts, inconsistent typestyles, emphasis using formatting (like...
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About Michel Fortin
A copywriter, marketer, and consultant, Michel Fortin is co-founder of The Licorice Group with his wife Sylvie Fortin. He's also an author, speaker, and Internet marketing strategist. Read more →Subscribe and Follow
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The Death of The Salesletter is Michel Fortin's controversial look at Web 2.0 and how it's affecting sales copy on the web. Read it, save it, and feel free to pass it around. Download »
Michel's wife, Sylvie Fortin, released her controversial exposé on stupid mistakes marketers make. Warning! Unabashed and blunt, Internet Marketing Sins contains strong language. Download »
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- Two Michel Fortin and Gary Halbert Interviews
- Michel Fortin and John Carlton Interview
- Scientific Advertising by Claude Hopkins
- The Science of Getting Rich by Wallace Wattles
- 10 Power Positioning Tips by Michel Fortin
- Death of The Salesletter by Michel Fortin
- Drop Your Goals by Michel Fortin
- "In Search of Heroes" Michel Fortin Interview
By Michel Fortin in Articles
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