The Michel Fortin Blog

There are several ways we could potentially work together. Copywriting and Critique Consulting Most people know me as a copywriter, and for being instrumental in helping launch some of the most profitable marketing campaigns on the Internet. I...

After a much needed change, I decided to completely revamp my blog. The old one was good, but it was cluttered, too busy, and distracting. I wanted to simplify. I wanted to get rid of the clutter and look crisper, cleaner, and more focused....

One of the things I do is spend about 30 minutes a day reading my RSS feed reader -- which is Google Reader. And I have it set so that, when I share a feed I like, FriendFeed picks it up and reshares it on Twitter, Facebook, LinkedIn, and many...

A couple of new things to tell you about today. First off, I'm trying a new experiment. I've decided to close and remove comments on this blog. Just to see what happens. Why? Here's the thing... When I post a new blog post, it will be...

Dan Kennedy often says clunky copy outsells clean copy. I somewhat agree with him, but not all the time. In fact, clunkiness can work against you. And a recent university study proves this. People have a tendency to forge not only a lasting...

The other day I was asked a question I hear all too often: "How do I distinguish myself from other copywriters?" To find the answer, look to one of the most effective and frequently used copywriting and marketing tools. It's your "Unique Selling...

The following is probably the greatest commandment in "Power Positioning." Now that we've talked about lead generation advertising, the next step is where to advertise. And the trick to having as many pre-qualified prospects come forward is to...

A couple of notes. First off, my personal coaching program has room for three more students. As a member, you can ask me unlimited questions, one question at a time, which I will answer. This is a great opportunity to be mentored by me,...

There's a debate going on my discussion board about "clean design" vs. "clunky design" with your copy, and how it can or cannot affect response rates. I'm talking about odd layouts, inconsistent typestyles, emphasis using formatting (like...